The first page or top SERP is the most important page of all and this is where every webmaster wants their websites to be presented; to hold a position within the top ten websites that will be listed. Having a rank in this important results page will increase the chances of being visited by Internet users because people searching the Internet seldom go the next page of search check google rank of my website.
What is PageRank?
So now let’s define what is PageRank or PR. Stated briefly, PR is a trademark of Google, it belongs only to Google and it is used to rank websites to show their importance, quality and popularity in the Internet. Valuation of PR is all about quality links pointing to a certain website. Now there are many reasons why websites link to other websites, it might be there importance, useful content, reference or quality. These links also serve as votes and the more quality backlinks a website acquires from other websites, it is assumed that its PR will be higher. These links will be evaluated by Google and will be used in the computation of a website’s PR.
Improving PageRank will Increase Your Rank in SERP
“PageRank Technology: PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.”
The above is quoted from Google Corporate Technology Overview (at the time of this writing). It is self-explanatory and clearly states that improving your PR will definitely increase your chances in landing at the top results. Take note that this is only one way on how Google decides which websites will be chosen to be listed at the top of SERP, another way will be discussed later. Now, the direct relation of PR to SERP is presented plainly here. If a website’s PR increases then the chances of having a good listing in SERP also improve but take note, it does not always work the other way around or vice versa, having a low PR does not always mean a website’s status in SERP will lessen or drop.
Your Rank in SERP Can Increase Even with a Low or No PageRank
“Hypertext-Matching Analysis: Our search engine also analyzes page content….our technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word. We also analyze the content of neighboring web pages to ensure the results returned are the most relevant to a user’s query.”
Again, the above is quoted from Google Corporate