Developments in the field of technology have enabled mobile devices to become widespread among individual users and to carry daily activities such as entertainment, education, banking, communication and shopping to digital platforms. For this reason, sectoral trends on companies have also turned to the mobile world, and major breakthroughs have been made in the field of mobile application development in order to increase accessibility and facilitate reaching the target audience. In addition to trade, product, service, artist promotion and advertising campaigns have also taken their place in the virtual world.
Mobile Application Usage Rate Increased
According to the results of the research on mobile application usage in the USA prepared by ComScore, the time users spend on social media increased by 24% compared to the previous year. The 52% increase in mobile application usage is thought to have a major impact on this increase.
- Mobile application usage rate on smartphones of individuals is around 88%, while browser usage is 12%.7
- The situation is similar in tablet computers; mobile app usage rate is 82% and browser usage is 18%.
This shows that smart devices are preferred for running mobile applications rather than internet access. This leads companies to develop mobile software. According to the same research, Facebook takes the first place and Pandora Radio takes the second place in the 5 applications where different age groups spend the most time. While other applications such as Instagram, Youtube and Netflix are the most used by users under the age of 35, Facebook Messenger and Yahoo Mail are more preferred over the age of 35.
Users mostly prefer social media applications in mobile applications. This is followed by games, messaging apps, TV shows and music apps. One of the emerging genres is applications in the field of health and personal development.
Place of Mobile Application in Turkey
According to statistics on this subject in our country, 1 out of every 5 people uses a smart phone. Turkey is in the top 10 in the list of countries where the use of smartphones has increased the fastest. Smartphone users in Turkey spend about 2 hours of their day dealing with their phones. 42% of users prefer smartphone apps to watching TV. 23% of users, on the other hand, follow information about the program and current posts on social media on their phones while watching television.
This increase in the use of mobile applications has enabled the mobile software industry to grow. According to the studies carried out by IDC, the number of smartphones sold worldwide will exceed 1 billion by the end of 2016. Considering the current situation of the application market, it is predicted that the number of applications to be downloaded from the stores will reach 270 million in 2017. Mobile application developers are expected to generate $70 billion in revenue from the industry in 2017.